Season 2 Episode 4 (51) Bought Beautifully: A Family Using Business to Fight Global Injustice


A decision to only buy Christmas gifts that matter sparked an idea that led one Wyoming couple on an exciting journey partnering with amazing organizations all around the globe. These are “people who love Jesus and want to use their finances to make changes in the world.”

Emily and Colin met as college students studying abroad in Costa Rica, married, had 3 awesome kids, and were enjoying professional careers. Yet they felt there was “something more” that they should be pursuing together as a team. A trip to Gambia had left them dumbstruck by the rampant hopelessness they witnessed, invoking memories of the desires they’d originally had to live and work in developing countries as a couple. Enter the infamous Christmas shopping, an ingenious idea, and the founding of Bought Beautifully, a marketplace that gathers businesses of impact from around the world and puts their products all in one space. Much like an Amazon or Etsy, Bought Beautifully makes it easy to purchase a variety of fair-trade items from a variety of organizations that all give back in some way, in one shopping trip, on one website.

(Sound familiar? If you’re a regular, you’ve no doubt heard about the sponsor of The Talking Story Podcast, Moi Moi Market, also a marketplace that serves as a one stop shop for products of purchase!).

As always, starting a business is full of road blocks, change and growth have been slow, and discouragement can easily creep in. Emily and Colin find peace in knowing what their success means. “Knowing purchases just answered a prayer…the small things are really the Big things.” Currently, Bought Beautifully is partnering with 40 brands around the globe, and Emily and Colin make sure to really connect and build relationships with each one. Brands go through an application process to ensure they are truly about giving back and serving others. Take a listen to learn more, and consider visiting to do some of your own holiday shopping!


Emily and Colin will be hosting The Talking Story Podcast October 12, November 2, and December 7 2020. Be sure to schedule a listen as we all learn how Bought Beautifully's products are making a difference in the lives of others. Gosh, how cool that WE can be a part of the change we wish to see in the world.

*Also tune in to hear how the spontaneous original meeting between two complete strangers with very similar passions— Emily and your host, Kelsey— is about to bring an exciting change to The Talking Story Podcast!*

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Sponsored by Moi Moi Market, your one stop shop for products of purpose

For information on how a Pop Up Moi Moi Market can come to you, email:


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